Dependency on information technology (IT) by organizations has progressively increased as a strategic competitive advantage. If properly planned, developed, and managed, IT can bring about greater efficiency in organizational operations, better working environments, and effective decision-making processes.
Small businesses definitely benefit from technology as it stretches their limits from a larger client base to better service delivery and much more.
The basic IT requirements to kick start small businesses are;
One of the great truths of small business is that you often don’t tend to have much time to mind the business. Often you will need to visit customers or be out of the office to actually do your job. That time on the road cannot afford to be wasted; so being able to take your work with you via phone, tablet or laptop is a tremendous boost to your productivity.
This is important as it gives you access to the Internet to communicate with clients while you do research and backup your valuable data. With these gadgets, you can have Antivirus and malware protection software’s installed to ensure security.
Having a Dedicated business email address and number is very important for any start up business. The importance of these is potential clients who are looking at your services on your website being able to reach your business through emails for more information, or to place an order.
Your thin staffs are also going to be emailing clients as well; therefore reliable email service is the critical communications piece in your new business plan.
Today, very few consumers turn to the Yellow Pages for business information. Instead, they rely on search engines like Google, Yahoo or Microsoft. Meaning if your company is not online, you don’t really exist. Your website is a virtual business card for it not only supplies consumers with sought-after information like contacts, directions, hours of operation and areas of expertise, but it also conveys the image and spirit that sets you apart from the competition. Keep your site simple but concise.
Social Media Profile
In addition to your website, it’s increasingly important to establish your firm’s presence across social networking services like Facebook and Twitter. Social networks enable businesses to share information on upcoming deals, specials and events by communicating directly with customers already interested in what they do. According to research, businesses now market their services and products via social media, exploiting the free microblogging platform to promote goods and services, and even when introducing direct sales initiatives. Blogs are trendy and many readers get redirected to your site over and over again.
One of IT essential for a startup business is an office suite. The application allows one to easily view, edit, and create Word, Excel, and PowerPoint documents, convert to PDF, and manage your files all with the most feature-rich mobile office solutions available.
In addition to producing documents, spreadsheets and PowerPoint presentations with a distinctly professional flair, a comprehensive office suite solution should integrate calendar, address book and e-mail management functions, simplifying communication with colleagues and clients alike while also streamlining your daily workflow.
In as much as professional office suites licenses are prohibitive, the Internet is awash with free to download applications that would start someone off.
In conclusion, starting your own business can change your life forever. It can free you from a dull and unfulfilling job and by taking advantage of the Internet; small businesses gain the flexibility to work at home, in an office, or shared workspace. Being an entrepreneur allows you to set your own hours, choose your staff, and pursue the career path of your dreams. By exploiting the various opportunities presented by use of technology, it also means making more money and having fun at the same time.